Quick Wins
97% Capacity Filled
We helped UTG Academy achieve near-full enrolment for their summer camps for all of their locations.
2x Revenue Increase
The summer program doubled its revenue compared to the previous year.
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New System Launched
in Under 6 Weeks
A complete advertising and automation setup was implemented fast enough to impact the same season.
About the Client
UTG Academy is a STEM education center in Vancouver offering after-school programs, tutoring, and summer camps. Their summer programs had great feedback, but most of their enrollments were based on word-of-mouth. They needed a stronger digital marketing system to attract new families, track results properly, and scale reliably.
What We Had to Solve
UTG Academy had strong programs but no real digital marketing system. Their Google Ads were basic, tracking was missing, and new inquiries were slipping through the cracks. They were relying on their reputation without having a reliable pipeline for new enrolments.
This wasn’t just a campaign. It was a make-or-break summer.
Our Strategy in Action
A step-by-step breakdown of how we transformed UTG Academy's enrollment process.
Designed a High-Converting Landing Page
Created a focused page with one goal: convert visitors into signups, not just provide information.
Automated Lead
Delivery to Staff
New inquiries instantly sent to front desk and a live Google Sheet to speed up response times.​
Rebuilt Google Ads Around Intent Keywords
Targeted parents searching for "STEM summer camps Vancouver" to capture real buying interest.
Created a Follow-Up
Offer Email
Sent a personalized thank-you email with a discount incentive immediately after form submission.​
Installed Full
GA4 Tracking
Set up tracking for form submissions, phone calls, and page activity to measure what really worked.
Added Meta and Google Retargeting Tags
Built audiences automatically for future retargeting campaigns, upsells, and promotions.​
They built everything. Ads, tracking, landing pages, and it just worked. We finally had a real system.
Reid T., General Manager
UTG Academy
Built to Scale, Not Just Impress
We didn’t just launch a campaign. We built a foundation UTG can grow on with clear data, automated follow-ups, and systems that make their next season even easier to fill.
Everything we built is still running. That’s what real marketing should do.