Privacy Policy

Project X (“Project X,” “Project X Agency,” “we,” “us”) respects your privacy. This Privacy Policy explains what we collect, how we use it, and the choices you have when you visit our website, contact us, or use our services.

This policy applies to our website and related interactions (including forms, emails, calls, and consultations).

We collect information in three main ways: (a) you give it to us, (b) we collect it automatically, (c) we may receive it from third parties.
A) Information you provide
Depending on how you interact with us, we may collect:

• Contact details (name, email, phone number)

• Business details (company name, industry, website, service area)

• Inquiry details (messages, goals, budget range, timeline, notes you share)

• Consultation details (what you tell us on calls, meetings, or intake forms)

• Billing info (if you become a client: invoices, payment status; payment processing is typically handled by a payment provider, not stored by us in full)

• Files you send (creative assets, ad account access, reports, etc.)
   

B) Information collected automatically (website + tracking)
When you visit our site, we may automatically collect:

• Device & browser data (device type, OS, browser)

• Usage data (pages viewed, time on page, clicks, referral source)

• Approximate location (city/region derived from IP)

• Identifiers (cookie IDs and similar online identifiers)
   

C) Information from third parties
We may receive information from:

• Advertising platforms (e.g., lead forms, conversion data)

• Analytics providers

• CRM and communications tools

• Referrals (someone sends you to us and provides basic contact info)

We use personal information to:

• Respond to inquiries and communicate with you

• Provide services (strategy, campaign execution, landing pages, automation, reporting, etc.)

• Schedule and run consultations

• Improve our website and user experience

• Measure marketing performance (what’s working, what’s wasting money)

• Send relevant updates (only if you request them or consent, and you can opt out)

• Protect our business (fraud prevention, security, enforcing terms, legal compliance)

We may use cookies and similar technologies (pixels, tags, local storage) to:

• Keep the site functioning properly

• Understand traffic and usage trends

• Measure conversions and campaign performance

• Build audiences for remarketing (where permitted)

Typical tools may include analytics and advertising services (for example, Google Analytics and ad platform pixels). These tools may collect data like your device info, pages visited, and interactions.

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Your choices

You can:

• Adjust your browser settings to block or delete cookies

• Use browser tools or privacy extensions to limit tracking

• Opt out of certain ad personalisation through platform settings (e.g., Google/Meta account settings)

Blocking cookies may break some site features, because websites are delicate creatures.

If you request info from us, we may contact you by email, phone, or SMS to respond and follow up.

If we send marketing emails:

• You can unsubscribe anytime using the link in the message.

• For SMS, you can reply STOP (if applicable).

We do not spam for fun. We spam for conversion. Kidding. Mostly.

If you request info from us, we may contact you by email, phone, or SMS to respond and follow up.

If we send marketing emails:

• You can unsubscribe anytime using the link in the message.

• For SMS, you can reply STOP (if applicable).

We do not spam for fun. We spam for conversion. Kidding. Mostly.

If you request info from us, we may contact you by email, phone, or SMS to respond and follow up.

If we send marketing emails:

• You can unsubscribe anytime using the link in the message.

• For SMS, you can reply STOP (if applicable).

We do not spam for fun. We spam for conversion. Kidding. Mostly.

Project X is based in Canada, but some service providers may store or process data in other countries (often the United States). That means your information may be subject to the laws of those jurisdictions.

We keep personal information only as long as necessary to:

• respond to you,

• provide services,

• meet legal/accounting requirements,

• resolve disputes, and

• enforce agreements.

When we no longer need it, we delete or anonymize it where feasible.

We use reasonable safeguards designed to protect your information (access controls, limited access, reputable platforms, and standard security practices). No system is perfectly secure. If someone promises “100% secure,” they’re either lying or selling you a door lock made of optimism.

Depending on your location, you may have rights to:

• Access the personal information we hold about you

• Correct inaccurate information

• Withdraw consent (where processing is based on consent)

• Request deletion (where applicable)

• Opt out of marketing communications

To make a request, contact us through the method listed on our Contact page. We may need to verify your identity before fulfilling requests.

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Canadian residents

If you are in Canada, we handle personal information in line with applicable privacy laws (including federal and provincial laws where relevant). You can request access/correction and ask questions about our handling of personal information.

Our services and website are not intended for children under 13 (or the age defined by your local law). We do not knowingly collect personal information from children.

Our site may include links to third-party websites (social platforms, tools, partner sites). We are not responsible for their privacy practices. Read their policies if you feel like ruining your afternoon.

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a new effective date.

For privacy questions or requests, contact Project X using the details listed on our Contact page on the website.